Jisoo Models Weather-Resistant XT Franchise in First Global Campaign for Salomon

As the autumn nights draw in and the shifting conditions of winter loom on the horizon, the intersection of high fashion and outdoor utility continues to evolve at a rapid pace. For Salomon, the changing of the seasons marks the official unveiling of its latest autumn/winter collection. Leading the charge for the brand is global superstar Jisoo, who makes her official campaign debut for the sportswear label following her appointment as a global ambassador earlier this year in May.

Titled In The Open, the new campaign captures the essence of winter’s unpredictable and ever-changing elements. By bridging decades of specialized mountain expertise with the demands of contemporary everyday life, the campaign explores how individuals navigate the transition between rugged outdoor environments and bustling urban landscapes. Shot through the lens of photographer Go Wontae, the campaign imagery places the Blackpink singer against a moody, atmospheric cityscape, grounding high-performance technical gear in a sleek, metropolitan aesthetic.

The collaboration highlights a natural synergy between the artist’s personal lifestyle and the core philosophy of the brand. Discussing her involvement in the project, Jisoo shared her perspective on why the partnership feels so organic to her daily routine.

"I naturally prefer light and comfortable movement in my everyday life, so I feel that Salomon is a great fit for me because it provides comfort regardless of the weather or environment," the Korean singer and global ambassador explained. "I love how versatile Salomon footwear is, making it suitable for both everyday wear and outdoor activities. It was a pleasure to experience and explore the Winter Season collection through my first global campaign with Salomon."

At the heart of the In The Open collection is a technical focus on weather resistance, durability, and adaptability. The capsule collection centers around three distinct footwear silhouettes, each updated and engineered to perform across varying purposes and environments as temperatures drop.

The first of these updates is the XT-6 Protective, which takes the brand’s renowned city-centred silhouette and steers it in a more rugged direction. Through deliberate choices in materials and construction, the shoe gains enhanced durability and a richer texture, making it well-equipped to handle the harsh realities of concrete jungles and slick pavement.

Alongside the XT-6 Protective is a thoughtful reimagining of the fan-favorite XT-Whisper. For this iteration, Salomon has integrated GORE-TEX technology into the design for the very first time, adapting the popular model to effortlessly deal with all types of elements, from unexpected autumn downpours to biting winter winds.

Rounding out the trio is an upgraded version of the XT-4 OG. As a well-established trail running icon, the XT-4 OG receives the GORE-TEX treatment as well, injecting an extra layer of weather protection into a classic silhouette designed for those who refuse to let the weather dictate their outdoor pursuits.

The broader XT franchise has always been rooted in performance, originally developed from the ground up to withstand challenging conditions and demanding terrains. As consumers transition from the crisp air of autumn deep into the freeze of winter, these latest updates aim to deliver heightened levels of grip, physical protection, and resilience. Whether navigating snow-dusted mountain slopes or slick city streets, the footwear is engineered to provide stability without sacrificing the streamlined aesthetics that have made Salomon a dominant force in contemporary streetwear and fashion circles.

This initial campaign rollout marks just the beginning of a broader creative partnership between the brand and the artist. Additional winter stories and joint narratives are slated to unfold between Dazed and Salomon in the near future, promising a deeper look into the convergence of outdoor performance gear and modern style.