Ady Putra Architect Transforms Twin Shophouses into Jordnära Cafe and PHOMI Showroom in Pantai Indah Kapuk

In the bustling urban landscape of Pantai Indah Kapuk, a new architectural destination invites visitors to slow down and experience a harmonious blend of commercial innovation and spatial serenity. Designed by the visionary team at Ady Putra Architect Design Firm, the newly completed Jordnära Cafe and PHOMI Showroom redefines the adaptive reuse of urban commercial real estate. By seamlessly combining a welcoming hospitality venue with an advanced material showroom within two existing shophouses, the project offers a layered spatial experience where light, tactility, and material connection dictate the rhythm of everyday life.

Originally consisting of conventional urban shophouses, the site presented a typical challenge found in dense commercial districts: how to break down rigid, repetitive structures to create an environment that feels open, breathable, and deeply connected to human scale. Ady Putra Architect approached this challenge not by erasing the existing built fabric, but by reinterpreting it through a meticulous focus on materiality and spatial layering. The resulting design establishes Jordnära Cafe as a calm and welcoming sanctuary where people can pause, connect, and unwind, while simultaneously serving as an elegant backdrop for the PHOMI showroom elements integrated into the architectural narrative.

At the core of the design philosophy is the deliberate manipulation of light and shadow, which interacts directly with an earthy palette of materials. Wood and concrete feature prominently throughout the interior and exterior composition, lending an authentic, grounded quality to the space. These raw, honest elements are thoughtfully balanced to create visual warmth, shifting the atmosphere away from the typical sterile environment of a standard retail showroom or high-turnover café. Instead, visitors encounter a continuous dialogue between structural solidity and fluid, inviting circulation spaces.

The spatial configuration encourages visitors to move through the environment at a gentle pace. The integration of the PHOMI showroom within the café framework is handled with subtlety, allowing patrons to experience innovative materials naturally as part of their environment rather than as a hard-sell retail display. This thoughtful synergy transforms the commercial program into a cohesive lifestyle destination. Walls finished with tactile surfaces, exposed structural concrete elements, and warm timber accents create a multisensory experience that appeals to architects, designers, and everyday patrons alike.

Pantai Indah Kapuk has rapidly evolved into a vibrant hub for contemporary architecture and design in Indonesia, making it an ideal canvas for projects that push the boundaries of adaptive reuse. By converting standard multi-story shophouses into a sophisticated architectural hybrid, Ady Putra Architect demonstrates how urban infill projects can transcend their conventional limitations. The design respects the structural footprint of the original buildings while completely altering their internal spatial dynamics, introducing voids, sightlines, and focal points that draw natural light deep into the core of the structure.

Photographed by Tedy Dimas, the completed project highlights a careful balance between modern design sensibilities and tactile warmth. The interplay of shadows across concrete surfaces, the rich grain of the woodwork, and the refined detailing of the showroom finishes illustrate a high level of craftsmanship. Through Jordnära Cafe and the PHOMI Showroom, Ady Putra Architect has successfully delivered a space that bridges the gap between commercial exhibition and communal relaxation, setting a new benchmark for thoughtful, human-centric design in contemporary Indonesian architecture.