It’s Primetime to Buy: A24’s Robert Pattinson T-Shirt Leads a Massive Week in Fashion

For the best part of two decades, people have been wearing Robert Pattinson’s face on T-shirts. Ever since the first Twilight movie premiered back in 2008, dedicated fans of the cinematic franchise have proudly collected Team Edward merchandise. From hoodies, trackies, and mugs to pillowcases and life-sized cardboard cut-outs, the actor’s visage has long been a staple of pop culture fandom.

That early wave of merchandising laid the groundwork for a broader cultural appreciation of Pattinson’s unique aesthetic footprint. Two years ago, high street fashion chain Bershka released a Twilight-inspired collection that quickly sold out online, prompting an unexpected sartorial renaissance for the vampire romance. Then, this spring, to coincide with the cinematic release of The Drama, A24 quietly dropped a highly coveted zip-up hoodie featuring the faces of both R-Patz and Zendaya, once again proving that anything touched by the actor is an instant collector’s item.

Now, there is an entirely new Robert Pattinson clothing line to get excited about. Los Angeles-based streetwear brand Farmer’s Daughter—which also recently collaborated on a capsule collection with Dazed—is continuing its ongoing partnership with independent entertainment powerhouse A24 for a fresh Primetime drop. The movie, which is scheduled to hit UK cinemas at the end of October, is a dramatic exploration of Chris Hansen’s infamous 2006 reality series To Catch a Predator, and sees Pattinson take on the role of the American television host.

The fashion collaboration itself includes two distinct T-shirts, a hoodie, and a raincoat, all of which are printed with memorable, hard-hitting quotes straight from the film. Among the standout details is the phrase “YOU KNOW HOW THIS LOOKS, RIGHT?” printed boldly across the hoodie’s sleeves.

Reflecting on the collaboration, brand founder Alix Ross admitted that his initial reaction to watching the film was one of pure shock. “Actually, what the fuck?” Ross recalled of his first viewing. Praise for the creative partners came easily, however. “Lance [Oppenheim] is an amazing filmmaker. Rob [Pattinson] is my favorite actor. I love working with A24. They’re the best, they are always down to support my ideas.” The full collection is available now via the brand’s official channels.

The timing of this release coincides with a wider period of transition and high-profile creative shake-ups across the global fashion industry, bringing a sense of movement and reinvention to the international style landscape.

Yang Li to Host Archive Sale

Mark your calendars for a major milestone in contemporary independent fashion. Beijing-born fashion designer Yang Li is officially opening up his Whitechapel studio to sell rare and sought-after items from his personal archive. Celebrating ten years of the brand with a comprehensive sale titled NOTHING EVER ENDS, the designer will be offering a wide range of styles drawn from over 30 distinct past collections. This rare event offers fashion enthusiasts and collectors an unprecedented opportunity to acquire pieces from a decade of boundary-pushing design.

Vansza Is Here

SZA is truly establishing herself as a formidable force in her fashion era. As well as being spotted sitting front row at the Celine SS27 show earlier this month, the multi-talented artist has also debuted her first major campaign in collaboration with footwear giant Vans. Aptly titled Vansza, the campaign was photographed by India Sleem and showcases an upcoming range that blends skate heritage with the artist’s signature effortless cool. The first drop from the collection is widely expected to hit shelves on October 22.

Moncler Taps Cher, Grace Jones and Jennie

Moncler has long been known for keeping a dramatic surprise up its sleeve, and its latest seasonal rollout is no exception. The renowned outerwear brand dropped its latest campaign, expertly photographed by Gabriel Moses and starring a trio of genuine icons: Cher, Grace Jones, and BLACKPINK member JENNIE. The striking images showcase the brand’s new Re/Icons collection, utilizing the star power of these legendary figures to highlight timeless design and enduring cultural relevance.

Ferragamo Gets Festive

It may not even be Halloween yet, but Ferragamo has officially kicked off the festive retail period. Earlier this week, the historic Italian luxury brand launched its comprehensive holiday campaign, titled The Joy of Loving. The beautifully shot campaign images bring together famous families, fronted brilliantly by one of the world’s most recognizable mothers, Kris Jenner, alongside rising fashion-industry sibling favorites Paloma and Sage Elsesser.

Woof! Callum Turner Fronts New LV Campaign

As revealed earlier this week, actor Callum Turner is officially the star of Louis Vuitton’s latest trunk campaign. The actor appears opposite an unexpected and charming canine co-star—a majestic Rhodesian Ridgeback—with whom he playfully interacts while sporting Pharrell Williams’s newest menswear collection for the French fashion house. While the canine model on set isn’t actually his own—Turner and partner Dua Lipa famously share a part-collie, part-labrador mix at home—the charming visual narrative highlights the brand’s signature travel heritage with a touch of whimsy.

Margaret Howell Opens London Workroom

In other news celebrating traditional craftsmanship, Margaret Howell has officially opened its new London Workroom. Situated as a modern production space, the facility houses a specialist team dedicated to carrying on the longstanding heritage and meticulous standards of Margaret Howell shirtmaking. This autumn will mark the release of the very first shirts produced entirely within the new London Workroom, making it a significant development for fans of the brand’s understated, British-made aesthetic.