It’s Primetime to Buy A24’s Robert Pattinson T-Shirt, Plus the Rest of This Week’s Major Fashion News

People have been wearing Robert Pattinson’s face on T-shirts for the best part of two decades. Ever since the first Twilight movie premiered in 2008, dedicated fans of the vampire franchise have collected Team Edward memorabilia in nearly every imaginable format. From hoodies and tracksuits to coffee mugs, decorative pillowcases, and life-size cardboard cut-outs, the actor’s likeness has remained a staple of pop culture merchandising.

This cultural phenomenon experienced a notable revival two years ago when high street fashion chain Bershka released a Twilight-inspired collection. The capsule line quickly sold out online, prompting a broader sartorial renaissance for the film’s distinct aesthetic. Then, earlier this spring, to coincide with the release of A24’s The Drama, the independent film studio quietly dropped a highly coveted zip-up hoodie featuring the faces of both Robert Pattinson and Zendaya, further cementing the actor’s status as an unexpected streetwear icon.

Now, followers of both cinema and contemporary fashion have an entirely new Robert Pattinson clothing line to anticipate. Los Angeles-based streetwear brand Farmer’s Daughter, which recently collaborated with Dazed on a capsule collection, is continuing its ongoing creative partnership with A24 through a dedicated merchandise drop for the upcoming film Primetime. The movie, which arrives in UK cinemas at the end of October, serves as a dark dramatisation of Chris Hansen’s infamous 2006 television reality series To Catch a Predator, featuring Pattinson stepping into the role of the American investigative TV host.

The fashion collaboration itself spans a curated selection of apparel, including two distinct T-shirts, a graphic hoodie, and a raincoat, all emblazoned with memorable dialogue and quotes from the film. Among the standout design details is the phrase “YOU KNOW HOW THIS LOOKS, RIGHT?” printed boldly down the sleeves of the hoodie.

Reflecting on the collaboration, Farmer’s Daughter founder Alix Ross admitted that his initial reaction to watching the film was one of sheer disbelief. “Actually, what the fuck?” Ross said of his first impression. Praising the creative forces behind the project, he added, “Lance [Oppenheim] is an amazing filmmaker. Rob [Pattinson] is my favorite actor. I love working with A24. They’re the best, they are always down to support my ideas.” The full collection is currently available for purchase directly through the brand’s online store.

Beyond this cinematic streetwear drop, the broader fashion landscape has seen a whirlwind of activity, particularly regarding creative director musical chairs at major legacy luxury houses. The industry has been rocked by a series of high-profile departures and leadership shuffles. Anthony Vaccarello officially confirmed his departure from Saint Laurent, while consecutive announcements revealed that Veronica Leoni and Seán McGirr were also stepping down from their respective roles—Leoni departing from Calvin Klein and McGirr leaving Alexander McQueen.

Amidst these seismic design-house shake-ups, several other major brand announcements, designer archive sales, and star-studded global campaigns captured the attention of the fashion world over the course of the week.

YANG LI TO HOST ARCHIVE SALE

Fashion enthusiasts and collectors mark your calendars, as Beijing-born designer Yang Li is preparing to open his Whitechapel studio doors to host a massive sale featuring items straight from his personal design archive. Celebrating a full decade of the brand’s existence, the archival sale is appropriately titled NOTHING EVER ENDS. During the event, the designer will offer a vast range of styles, rare samples, and garments pulled from more than 30 distinct past collections, giving loyal followers and fashion historians a rare opportunity to acquire pieces from the label’s history.

VANSZA IS HERE

SZA is undeniably entering her definitive fashion era. In addition to being spotted holding court in the front row at the Celine SS27 runway show earlier this month, the chart-topping musical artist has officially unveiled her debut footwear and apparel campaign in collaboration with Vans. Aptly titled Vansza, the campaign was captured through the lens of photographer India Sleem and showcases a vibrant upcoming range of footwear and apparel. The first official product drop from this partnership is scheduled to hit shelves and online platforms on October 22.

MONCLER TAPS CHER, GRACE JONES AND JENNIE

Moncler continues its tradition of unexpected and high-impact high-fashion collaborations. The iconic outerwear brand unveiled its latest global campaign, photographed by Gabriel Moses and starring an legendary trio of cultural icons: Cher, Grace Jones, and Blackpink member JENNIE. The striking campaign imagery highlights the brand’s signature Re/Icons collection, utilizing the star power of these multi-generational icons to showcase timeless outerwear reimagined for a contemporary audience.

FERRAGAMO GETS FESTIVE

Although the calendar may not even have reached Halloween yet, Ferragamo has officially kicked off the festive retail period. The Italian luxury house launched its expansive holiday campaign, titled The Joy of Loving. The campaign imagery brings together famous families and tight-knit creative circles, fronted fittingly by one of the world’s most recognizable celebrity mothers, Kris Jenner, alongside prominent fashion-industry sibling models Paloma and Sage Elsesser.

WOOF! CALLUM TURNER FRONTS NEW LV CAMPAIGN

Actor Callum Turner has been revealed as the central star of Louis Vuitton’s latest trunk and travel campaign. In the promotional material, Turner appears alongside an unexpected co-star—a majestic Rhodesian Ridgeback—with whom he playfully interacts while modelling Pharrell Williams’s newest menswear collection for the French luxury house. While the canine companion in the campaign belongs to the production rather than the actor himself, the charming visuals have quickly generated significant buzz online.

MARGARET HOWELL OPENS LONDON WORKROOM

In more traditional tailoring news, Margaret Howell has officially opened its new London Workroom. The facility functions as a modern, dedicated production space where a team of specialist artisans will continue to uphold the long-standing heritage and meticulous craftsmanship of Margaret Howell shirtmaking. This autumn marks the scheduled debut of the first wave of garments produced entirely within the new London Workroom.