It’s Primetime to Buy: A24’s New Robert Pattinson T-Shirt Highlights a Week of Major Fashion News

People have been wearing Robert Pattinson’s face on T-shirts for the best part of two decades. Ever since the first Twilight movie premiered in theaters back in 2008, dedicated fans of the fantasy-romance franchise have eagerly collected Team Edward merchandise. From cozy hoodies and trackies to morning coffee mugs, decorative pillowcases, and life-sized cardboard cut-outs, the actor’s visage has long been a staple of pop culture fandom.

That persistent nostalgia experienced a notable resurgence two years ago when high street fashion chain Bershka released an exclusive Twilight-inspired collection. The capsule line quickly sold out online, prompting a broader sartorial renaissance for the films. Then, this past spring, to coincide with the theatrical release of The Drama, entertainment studio A24 quietly dropped a highly coveted zip-up hoodie featuring the faces of both Robert Pattinson and Zendaya, instantly capturing the attention of collectors and streetwear enthusiasts alike.

Now, followers of both cinema and contemporary fashion have an entirely new Robert Pattinson clothing line to get excited about. Los Angeles-based streetwear brand Farmer’s Daughter, which recently collaborated with Dazed on a distinct capsule collection, is continuing its ongoing partnership with A24 through a brand-new release centered around the upcoming film Primetime. The movie, which arrives in UK cinemas at the end of October, serves as a dramatic adaptation of Chris Hansen’s infamous 2006 television reality series To Catch a Predator. In the feature, Pattinson takes on the intense role of the American TV host, bringing a gripping and dramatic energy to the screen that is already generating substantial buzz across cultural circles.

The fresh fashion collaboration includes a curated selection of apparel items, featuring two distinct T-shirts, a graphic hoodie, and a weather-ready raincoat. Each piece in the collection is printed with memorable quotes drawn directly from the film. Among the standout design details is the phrase "YOU KNOW HOW THIS LOOKS, RIGHT?" emblazoned boldly across the sleeves of the hoodie.

Reflecting on the creative partnership and his initial reaction to the film, Farmer’s Daughter brand founder Alix Ross shared insights into the development of the collection. "’Actually, what the fuck?’ was my first response to the movie," Ross says, highlighting the shocking and provocative nature of the feature. Praising the creative forces behind the project, he added, "Lance [Oppenheim] is an amazing filmmaker. Rob [Pattinson] is my favorite actor. I love working with A24. They’re the best, they are always down to support my ideas." The full collection is currently available for purchase online through the brand’s official channels.

Beyond the silver screen fashion crossovers, the broader international fashion landscape has been moving at a rapid pace, marked by significant creative director musical chairs and major industry announcements. The shifts began when Anthony Vaccarello confirmed his departure from Saint Laurent, signaling the end of a notable era for the luxury house. Just a day later, the industry witnessed a double departure as both Veronica Leoni and Seán McGirr stepped down from their respective leadership positions—Leoni leaving her role at Calvin Klein and McGirr departing from Alexander McQueen. Alongside these high-profile designer shake-ups, a flurry of other noteworthy events took place across the global fashion capitals.

YANG LI TO HOST ARCHIVE SALE

Fashion enthusiasts in and around the British capital have a major calendar event to prepare for, as Beijing-born designer Yang Li is opening up his Whitechapel studio to host a rare and extensive archive sale. Celebrating a full decade of the brand’s creative journey, the event is titled NOTHING EVER ENDS. For the special occasion, the designer will offer a comprehensive range of apparel styles sourced from more than 30 distinct collections spanning the history of his label, giving collectors and longtime admirers unprecedented access to archival pieces.

VANSZA IS HERE

SZA is undeniably cementing her status within the upper echelons of the fashion world. In addition to making waves earlier this month by sitting front row at the Celine SS27 show during Paris Fashion Week, the celebrated artist has officially launched her debut campaign in collaboration with footwear giant Vans. Aptly titled Vansza, the campaign imagery is captured through the lens of photographer India Sleem, highlighting the upcoming footwear and apparel range in a distinct visual style. The very first drop from the collaborative collection is eagerly anticipated by fans and sneaker enthusiasts alike, with a release date expected on October 22.

MONCLER TAPS CHER, GRACE JONES AND JENNIE

Moncler continues its tradition of unexpected and high-impact creative alliances. The renowned outerwear brand unveiled its latest major campaign, photographed by Gabriel Moses and starring a trio of legendary cultural icons: Cher, Grace Jones, and Blackpink member JENNIE. The striking campaign imagery places the three superstars at the forefront to showcase Moncler’s newly introduced Re/Icons collection, utilizing their enduring influence and distinctive personal styles to anchor the brand’s latest seasonal narrative.

FERRAGAMO GETS FESTIVE

Although the autumn season is still in full swing and Halloween has yet to arrive, Ferragamo has officially initiated the festive retail period. Earlier this week, the historic Italian luxury house launched its comprehensive Holiday campaign, titled The Joy of Loving. The campaign visuals focus heavily on the concept of famous families, bringing together a dynamic cast fronted by one of the most recognizable mothers in modern pop culture, Kris Jenner, alongside rising model siblings Paloma and Sage Elsesser.

WOOF! CALLUM TURNER FRONTS NEW LV CAMPAIGN

Actor Callum Turner has been revealed as the official star of Louis Vuitton’s latest trunk campaign. In the newly released imagery and promotional content, Turner appears alongside an unforgettable canine co-star—a majestic Rhodesian Ridgeback—with whom he playfully interacts while outfitted in Pharrell Williams’s newest menswear collection for Louis Vuitton. While the canine companion in the campaign belongs to the production rather than the actor himself, Turner is no stranger to pet companionship, sharing a part-collie, part-labrador mix with pop star Dua Lipa.

MARGARET HOWELL OPENS LONDON WORKROOM

In domestic manufacturing news, British heritage label Margaret Howell has officially opened its new London Workroom. The modern production facility brings together a dedicated team of specialists tasked with preserving and continuing the brand’s longstanding heritage and craftsmanship in shirtmaking. Throughout the autumn season, the fashion house is scheduled to debut the very first series of shirts produced entirely within the new London workspace, marking a significant step forward for the brand’s local production capabilities.