It Is Primetime to Buy A24’s Robert Pattinson T-Shirt and All the Major Fashion News You Missed This Week

People have been wearing Robert Pattinson’s face on T-shirts for the best part of two decades. Ever since the first Twilight movie hit the big screen in 2008, dedicated fans of the supernatural romance franchise have collected Team Edward merchandise in every conceivable format. From hoodies, trackies, and coffee mugs to pillowcases and life-sized cardboard cut-outs, the actor’s likeness has remained a staple of pop culture memorabilia.

That persistent cultural fascination experienced a notable sartorial renaissance two years ago when high-street fashion chain Bershka released a Twilight-inspired collection that quickly sold out online. The momentum continued into the spring of this year to coincide with the release of The Drama. Indie film powerhouse A24 quietly dropped a highly coveted zip-up hoodie featuring the distinct faces of both Robert Pattinson and Zendaya, instantly capturing the attention of contemporary streetwear enthusiasts and cinephiles alike.

Now, followers of both contemporary fashion and independent cinema have an entirely new Robert Pattinson clothing line to look forward to. Los Angeles-based streetwear brand Farmer’s Daughter, which recently collaborated with Dazed on a distinct capsule collection, is continuing its ongoing, fruitful partnership with A24 by releasing a special apparel drop tied to the upcoming film Primetime.

The movie, which is scheduled to hit UK cinemas at the end of October, serves as a dramatic adaptation of Chris Hansen’s infamous 2006 reality television series To Catch a Predator. In the film, Robert Pattinson takes on the intense role of the American television host, bringing a gritty, dramatic edge to the iconic premise.

The fashion collaboration features a concise yet impactful lineup, including two T-shirts, a hoodie, and a raincoat, all emblazoned with memorable quotes straight from the film. Among the standout details is the phrase "YOU KNOW HOW THIS LOOKS, RIGHT?" printed boldly across the sleeves of the hoodie.

Alix Ross, the founder of Farmer’s Daughter, recalled his initial reaction to watching the film. "Actually, what the fuck?" was his immediate response, highlighting the visceral impact of the project. "Lance [Oppenheim] is an amazing filmmaker. Rob [Pattinson] is my favorite actor. I love working with A24. They’re the best, they are always down to support my ideas." The complete collection is currently available for purchase online through the brand’s official platform.

While the intersection of independent cinema and streetwear continues to dominate cultural conversations, the wider fashion industry has experienced a flurry of major developments, creative director shifts, and star-studded campaigns over the past week.

Elsewhere in fashion, the industry has been buzzing with new rumblings of creative director musical chairs. The high-end design landscape saw significant leadership changes as Anthony Vaccarello officially confirmed his departure from Saint Laurent. Just a day later, the fashion world was met with the news that both Veronica Leoni and Seán McGirr were leaving their respective positions at major heritage houses—Leoni stepping down from Calvin Klein and McGirr departing from Alexander McQueen. Beyond these monumental designer shake-ups, a wave of compelling archive sales, high-profile campaigns, and brand partnerships also captured the attention of style enthusiasts worldwide.

Yang Li to Host Archive Sale

Mark your calendars for a rare retail event, as Beijing-born fashion designer Yang Li is officially opening up his Whitechapel studio to host a massive sale of items straight from his personal archive. Celebrating a full decade of the brand’s existence, the sale is titled NOTHING EVER ENDS and will offer shoppers and collectors the opportunity to acquire a diverse range of garments drawn from over 30 distinct historical collections. Further details regarding access and scheduling can be found through the designer’s official channels.

Vansza Is Here

SZA is firmly establishing herself within the upper echelons of the fashion world. In addition to being spotted sitting front row at the Celine SS27 show earlier this month in Paris, the Grammy-winning artist has officially launched her debut campaign in collaboration with footwear giant Vans. Aptly titled Vansza, the campaign imagery was captured by photographer India Sleem and showcases an upcoming footwear and apparel range. The highly anticipated first drop from the collection is officially slated to arrive on October 22.

Moncler Taps Cher, Grace Jones, and Jennie

Moncler has consistently demonstrated an uncanny ability to surprise the industry with unexpected creative pairings. The outerwear powerhouse dropped its latest major campaign, photographed by Gabriel Moses and starring a trio of legendary cultural icons: Cher, Grace Jones, and Blackpink member JENNIE. The striking campaign imagery showcases the brand’s newly launched Re/Icons collection, utilizing the star power of these multi-generational superstars to highlight timeless outerwear design.

Ferragamo Gets Festive

Although the autumn season is still in full swing and Halloween has yet to arrive, Ferragamo has officially initiated the festive retail period. Earlier this week, the historic Italian luxury house launched its new holiday campaign, titled The Joy of Loving. The celebratory images bring together famous families, fronted notably by one of the world’s most recognizable celebrity mothers, Kris Jenner, alongside rising fashion-industry sibling muses Paloma and Sage Elsesser.

Woof! Callum Turner Fronts New LV Campaign

Actor Callum Turner has been revealed as the official star of Louis Vuitton’s latest trunk campaign. In the promotional materials, the actor appears opposite a charming canine co-star—a majestic Rhodesian Ridgeback—with whom he playfully chats while modeling Pharrell Williams’s newest menswear collection for the French fashion house. While the dog in the campaign belongs to the production rather than the actor himself, Turner is no stranger to canine companionship, sharing a part-collie, part-labrador mix with partner Dua Lipa.

Margaret Howell Opens London Workroom

In traditional craftsmanship news, Margaret Howell has officially opened its new London Workroom. The facility is designed as a modern production space where a dedicated team of specialist artisans will continue the longstanding, meticulous heritage of Margaret Howell shirtmaking. Fashion enthusiasts can expect to see the very first batch of shirts produced entirely within the new London Workroom rolling out this autumn.