People have been wearing Robert Pattinson’s face on T-shirts for the best part of two decades. Ever since the first Twilight movie swept pop culture in 2008, fans of the supernatural franchise have diligently collected Team Edward merchandise: hoodies, trackies, mugs, pillowcases, and cardboard cut-outs, to name just a few items. For years, this phenomenon was viewed as a nostalgic artifact of mid-2000s teen fandom. However, a major shift occurred two years ago when high-street fashion chain Bershka released a Twilight-inspired collection. The line quickly sold out online, prompting an unexpected sartorial renaissance for the vampire drama. Then, this spring, to coincide with the cinematic release of The Drama, A24 quietly dropped a highly coveted zip-up hoodie featuring the faces of both Robert Pattinson and Zendaya, further cementing the actor’s status as an unlikely streetwear icon. Now, there is a whole new Robert Pattinson clothing line to genuinely get excited about as the actor steps into a radically different kind of role. Los Angeles-based streetwear brand Farmer’s Daughter—which also recently collaborated with Dazed on an exclusive capsule collection—is continuing its ongoing, highly successful partnership with indie entertainment powerhouse A24 for a brand new Primetime merchandise drop. The movie, which hits UK cinemas at the end of October, is a gripping dramatisation of Chris Hansen’s infamous 2006 reality television series To Catch a Predator, and features Pattinson stepping into the shoes of the iconic American television host. Read Also: This new dance production is a bedtime story for an uncertain world Inside Liza Keane’s Dystopian London Fashion Week Debut: Diary of a Runway The upcoming fashion collaboration includes two distinctive T-shirts, a heavyweight hoodie, and a practical raincoat, all of which are printed with memorable quotes and striking imagery from the film. Among the standout details is the phrase “YOU KNOW HOW THIS LOOKS, RIGHT?” printed boldly across the hoodie’s sleeves. Reflecting on the project, Farmer’s Daughter brand founder Alix Ross revealed that his initial reaction to watching the film was straightforward disbelief. “Actually, what the fuck?” Ross says, recalling his first response to the movie. Full of praise for the creative forces behind the project, he added, “Lance [Oppenheim] is an amazing filmmaker. Rob [Pattinson] is my favorite actor. I love working with A24. They’re the best, they are always down to support my ideas.” The full collection is available now via the brand’s official online store. Beyond this latest cinematic streetwear drop, the global fashion landscape has been moving at an astonishing pace, marked by major creative director shifts, high-profile campaigns, and celebratory archive events. Over the past week, the industry has experienced significant rumblings of creative director musical chairs that have kept fashion insiders on high alert. First, Anthony Vaccarello made waves by confirming his departure from Saint Laurent, signaling a major upcoming transition for the luxury French fashion house. Just a day later, the industry witnessed a double departure as both Veronica Leoni and Seán McGirr left their respective high-profile positions—Leoni stepping down from her role at Calvin Klein and McGirr leaving his post at Alexander McQueen. These sudden changes point to an increasingly dynamic period of transition for major luxury brands as they prepare for upcoming seasonal presentations and strategic re-evaluations. Yang Li to Host Archive Sale Mark your calendars for a rare retail opportunity, as Beijing-born fashion designer Yang Li is officially opening up his Whitechapel studio to sell treasured items directly from his personal and brand archives. Celebrating a full decade of the brand’s influential existence, the designer is hosting a massive archive sale titled NOTHING EVER ENDS. For this special event, Li will be offering a carefully curated range of styles drawn from over 30 distinct collections, giving fashion collectors, students, and long-time admirers a chance to acquire pieces from the label’s rich history. Further details and updates regarding the studio opening can be found via the designer’s official social media channels. Vansza is Here SZA is truly and firmly in her fashion era. In addition to being spotted sitting front row at the Celine SS27 show earlier this month in Paris, her highly anticipated debut campaign in collaboration with skate-culture giant Vans has officially dropped. Aptly titled Vansza, the campaign imagery is photographed by the acclaimed photographer India Sleem and showcases the footwear and apparel brand’s upcoming collaborative range. The first official drop from this exciting partnership is expected to hit stores and online platforms on October 22, promising a fresh fusion of the artist’s distinctive personal style with Vans’ classic heritage aesthetic. Moncler Taps Cher, Grace Jones and Jennie Moncler has long been known for its knack for unexpected, high-impact collaborations, and the luxury outerwear brand has struck gold once again. The brand unveiled its latest campaign, expertly photographed by Gabriel Moses and starring a trio of absolute cultural icons: Cher, Grace Jones, and Blackpink’s JENNIE. The striking campaign images showcase Moncler’s newly expanded Re/Icons collection, utilizing the star power of these legendary performers to bridge generations and highlight the timeless, boundary-pushing appeal of the brand’s signature outerwear designs. Ferragamo Gets Festive It may not even be Halloween yet, but Ferragamo has officially kicked off the festive retail period well in advance. Earlier this week, the historic Italian luxury house launched its major Holiday campaign, titled The Joy of Loving. The heartwarming campaign images bring together famous families, appropriately fronted by one of the world’s most recognizable and talked-about mothers, Kris Jenner, alongside rising fashion-industry siblings Paloma and Sage Elsesser. The campaign successfully blends traditional warmth with high-fashion sophistication, setting an early tone for the upcoming holiday shopping season. Woof! Callum Turner Fronts New LV Campaign As revealed earlier this week, British actor Callum Turner is the official star of Louis Vuitton’s latest trunk campaign. The actor appears in the sophisticated imagery opposite an unexpected canine co-star—a majestic Rhodesian Ridgeback—with whom he playfully interacts while sporting Pharrell Williams’s newest menswear collection for Louis Vuitton. Eagle-eyed fans might wonder about the canine’s origins, but despite the convincing on-screen chemistry, the dog is not actually Turner’s personal pet (the actor and Dua Lipa famously share a part-collie, part-labrador mix at home). Margaret Howell Opens London Workroom In traditional craftsmanship news, heritage British label Margaret Howell has officially opened its new London Workroom. The facility is designed as a modern production space where a dedicated team of specialist artisans will continue to uphold and develop the longstanding heritage of Margaret Howell shirtmaking. This autumn, fashion enthusiasts can expect to see the very first wave of garments produced entirely within the new London Workroom, marking an exciting new chapter for the brand’s commitment to local, high-quality manufacturing and timeless design. Post navigation It Is Primetime to Buy A24’s Robert Pattinson T-Shirt and All the Major Fashion News You Missed This Week