From Team Edward to Primetime: Robert Pattinson’s Face Continues Its Reign Over Fashion Merchandise

For the better part of two decades, the likeness of Robert Pattinson has served as a fixture of popular culture’s sartorial landscape, appearing on everything from casual cotton garments to everyday bedroom accessories. Ever since the cinematic adaptation of Stephenie Meyer’s Twilight hit picture houses in late 2008, devotees of the vampire franchise have eagerly collected a wide array of Team Edward merchandise. From hoodies and tracksuits to coffee mugs, decorative pillowcases, and life-size cardboard cut-outs, the actor’s early career image became an undeniable pop culture staple.

That early nostalgia experienced a notable resurgence two years ago when high-street fashion chain Bershka launched a dedicated Twilight-inspired capsule collection. The range quickly sold out across online platforms, sparking a broader sartorial re-evaluation of the films’ distinct aesthetic. More recently, this past spring, independent film powerhouse A24 made waves by quietly releasing a highly coveted zip-up hoodie featuring the faces of both Pattinson and Zendaya, designed to coincide with the release of the film The Drama.

Now, a completely new apparel line dedicated to Robert Pattinson is set to enter the market, further cementing his enduring crossover appeal between cinema and streetwear. Los Angeles-based streetwear brand Farmer’s Daughter—which recently partnered with Dazed on a distinct capsule collection—is continuing its ongoing collaborative relationship with A24 through an upcoming release celebrating the film Primetime. The movie, which arrives in UK cinemas at the conclusion of October, offers a dramatic interpretation of television host Chris Hansen’s infamous 2006 reality television series To Catch a Predator, featuring Pattinson stepping into the role of the American broadcaster.

The newly announced fashion collaboration comprises two distinct T-shirts, a heavyweight hoodie, and a weather-resistant raincoat, with each piece featuring printed text drawn directly from the film’s script. Among the standout details is the phrase “YOU KNOW HOW THIS LOOKS, RIGHT?” emblazoned across the sleeves of the hoodie.

Reflecting on the creative partnership and his initial reaction to the film, Farmer’s Daughter founder Alix Ross shared his enthusiasm for the project. “Actually, what the fuck?” was Ross’s visceral first response to viewing the movie. Highlighting the collaborative dynamic, Ross added, “Lance [Oppenheim] is an amazing filmmaker. Rob [Pattinson] is my favorite actor. I love working with A24. They’re the best, they are always down to support my ideas.” The full collection has officially been made available for purchase through the brand’s online storefront.

Beyond the cinematic streetwear crossover, the broader fashion industry experienced a wave of significant creative director departures and leadership shifts this week. The musical chairs of luxury design houses began when Anthony Vaccarello confirmed his departure from Saint Laurent. Just a day later, the industry witnessed two additional high-profile exits, with Veronica Leoni stepping down from her role at Calvin Klein and Seán McGirr leaving his position at Alexander McQueen. These simultaneous shake-ups at legacy houses have sparked widespread discussion regarding the future direction of several major international brands.

Yang Li to Host Archive Sale

Marking a major milestone for independent design, Beijing-born fashion designer Yang Li is preparing to open his Whitechapel studio in London to host a comprehensive sale spanning his extensive brand archive. Celebrating ten years of independent operation under a project titled NOTHING EVER ENDS, the designer will offer fashion enthusiasts and collectors the rare opportunity to acquire garments drawn from more than 30 distinct past collections. Further details regarding access to the landmark studio sale have been made available via the designer’s official communication channels.

Vansza Is Here

Musician SZA is continuing to make significant strides within the upper echelons of the fashion world. Following her high-profile appearance sitting front row at the Celine SS27 presentation earlier this month, the artist has now unveiled her debut footwear and apparel campaign in collaboration with skate-culture giant Vans.

Aptly titled Vansza, the campaign imagery was captured by photographer India Sleem and provides a first look at the forthcoming product range. The collection reflects the distinctive personal style of the artist, with the initial retail drop scheduled to reach consumers on October 22.

Moncler Taps Cher, Grace Jones, and Jennie

Luxury outerwear authority Moncler continues its tradition of unexpected and star-studded collaborations. The brand unveiled its latest major advertising campaign, photographed by Gabriel Moses and featuring a trio of legendary cultural figures: Cher, Grace Jones, and Blackpink member Jennie. The striking visual campaign serves to showcase Moncler’s newly introduced Re/Icons collection, utilizing the multi-generational star power of these icons to highlight the enduring appeal of the brand’s signature outerwear designs.

Ferragamo Gets Festive

Although the autumn season is still well underway, Italian luxury house Ferragamo has officially signaled the arrival of the upcoming festive period. Earlier this week, the brand launched its comprehensive holiday campaign, titled The Joy of Loving. The campaign imagery focuses on the theme of famous families, bringing together a high-profile cast fronted by matriarch Kris Jenner alongside fashion-industry siblings Paloma and Sage Elsesser. The campaign bridges traditional holiday warmth with contemporary luxury presentation.

Callum Turner Fronts New LV Campaign

Actor Callum Turner has been confirmed as the star of Louis Vuitton’s latest campaign dedicated to the house’s signature trunk collection. In the promotional material, Turner appears alongside a canine co-star—a Rhodesian Ridgeback—with whom he interacts while showcasing the latest menswear collection designed by Pharrell Williams. While the canine companion in the campaign belongs to the production, Turner is well-known among animal enthusiasts for sharing a pet dog with partner Dua Lipa.

Margaret Howell Opens London Workroom

British heritage brand Margaret Howell has officially opened its new London Workroom. The facility functions as a modern production environment where a dedicated team of specialist artisans will continue the long-standing manufacturing traditions associated with Margaret Howell shirtmaking. The brand anticipates that the first wave of garments produced entirely within the new London workspace will debut to consumers this autumn.